When it comes to running a website, you need to pay attention to search engine optimization, more commonly known as SEO, if you want your website to get any traffic. You need your website to function in a way that attracts traffic. Here are five vitally important changes you need to make in order to drive traffic to your website.
Vitally Important Tip #1: Get Rid of Anything That Slows Your Site Down
First, you need to get rid of anything that slows your website down. One of the metrics that search engines use to rank your website is how fast your website loads. There are lots of tools out there that will measure how fast your webpages load and provide you with advice on what you need to remove from your website to get it to load faster.
If you run advertisements on your websites, be careful not to run too many. If you run too many advertisements, all those pop-ups can slow down your website.
Vitally Important Tip #2: Write Content for Real People
Second, you need to make sure you are writing content on your website for real people. The days of writing keyword stuffing non-sense are long gone and are now penalized by search engines. Search engines are designed to do a better job of spotting well-written web content.
Writing good content will help you attract more visitors and will help get your content shared across the internet. Write content that provides information and solves problems for people.
Vitally Important Tip #3: Link to Trustworthy Websites
Third, when you link to an outside site, make sure you are linking to trustworthy websites. Don't link to forums where the information is not verified. Link to news websites and government websites that are authoritative. Linking to trustworthy websites is one way to create your own trustworthy websites.
Vitally Important Tip #4: Include Meta Descriptions
You need to include meta descriptions on all pages of your website. A meta description is information you will input when you are building each page on your website. It is the snippet of information you see when you look at search engine results. The meta description is basically a summary of the information on the page. Don't just allow this information to auto-generate; create unique meta descriptions.
Vitally Important Tip #5: Include Keywords in Photo Names
When you upload files, make sure the file name for the photo is descriptive and uses keywords. Once the photo is up, use the space provided to describe the picture in detail.
If you want to improve how your business performs in search engines, you are going to need to change how your website functions. With your website, the little details matter if you want to draw in search engine traffic, so make sure you carefully build all aspects of your website.
To learn more about SEO marketing, contact SEO professionals in your area.