Different churches take different approaches to marketing and advertising within the community. While there are some churches that do little to no advertising, others use billboards, flyers, and various other methods. If you represent a church and you feel as though advertising would be beneficial, one method to think about is distributing door hangers. These simple advertisements hang from residents' front door knobs and allow them to learn a little about your church. Here are some reasons to consider door hanger advertising.
It Allows You To Reach People
Reaching new members is something that many churches try to focus on. In today's world, it can sometimes be challenging to keep your membership at a desired level. For example, as elderly church members pass away, you may be eager to find younger families who can worship with you each week. Distributing door hanger advertisements to local homes is a way for you to reach people. There may be a number of local residents who are completely unaware of the presence of your church or who perhaps simply don't have an understanding of your church's belief system. You can outline this information on your advertising material to hopefully generate interest in the community.
It's Not Pushy
While some churches send volunteers door to door as a way to introduce their faith to local residents, other churches believe that this is a pushy approach. Faith is something that is deeply personal to each person, and the idea of talking to a stranger about this topic may be a little difficult. When you use door hanger advertising in your local community, you're reaching out to your neighbors without being pushy in the slightest degree. Someone who is interested in learning more can get in contact with you, while those who aren't interested can simply recycle the door hanger.
It Gives You A Chance To Share What You Do
Churches aren't just physical buildings in which people attend services. Most churches work hard to do a lot of beneficial things in the community — including some things that occasionally go unrecognized. When you design a door hanger advertisement, you can reserve some space to share what you do in the community. There may be some residents who are keen on some of your outreach programs and who wish to get involved. Even if they don't immediately know if they'll attend services at your church, there may be an eventual outcome of them helping out with one of your community programs.
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