There are many ways to make money online, from freelance writing to working as a virtual assistant. With so many people looking for side hustles or a full-time online income, it's important to know how to market yourself. With the right strategy, you can stand out from the competition and potentially land more work. Here are some tips you can use to market yourself and increase your online income.
Build A Portfolio
Regardless of the type of work you do online, a portfolio can help you shine. Artists, graphic designers, photographers, and writers use portfolios to show examples of past work, which provides potential clients with a sneak peek at the services they might expect to receive. Even if you don't fall into any of those categories, you can use a portfolio to your advantage. For example, virtual assistants can build a portfolio filled with client referrals, examples of projects completed, and photos of unique projects worked on in the past. Depending on your field, you may even be able to submit a portfolio to a website specializing in your line of work. These websites give potential clients the chance to compare people and services to find their ideal match.
Establish A Social Media Presence
You may already have personal social media pages, but establishing professional pages can help promote the services you offer online. Social media platforms that use pictures and videos to tell a story are great for photographers, video editors, and graphic artists, while text-rich social media sites help writers shine. Think about the different ways you can incorporate images, hashtags, videos, and polls into your posts to help encourage engagement with your audience. Be sure to give each social media account a professional name, whether it's simply your full name or a business name, to help potential clients find you quickly.
Publish A Blog
Even if you aren't a writer, a blog can help position you for success online. Creating a blog specific to the services you offer online can establish you as an expert in the field, and your blog can even serve as a recruitment tool for potential clients and customers. Write posts that are specific to your industry to attract the ideal audience. Examples might include photographers publishing perfect selfie tips or virtual assistants providing advice on clearing up office clutter. Add a call to action at the end of each blog post that invites the reader to learn more about the services you offer. You can also add an email signup option to the blog to keep readers coming back every time you have a new post. This email list can be the beginning of a robust client list, providing a host of potential business opportunities based just on your blog.
For more tips on how to make money online, reach out to a local marketing company.
When you have a business or product to promote, you will need to implement an effective marketing strategy. The information found on our website reveals ways to promote your product or business to increase exposure and sales. We'll provide you with the latest information about various marketing strategies such as social media marketing, pay per click techniques, content marketing, and even postcard marketing. Our articles will explain how smart marketing techniques will save you money so that you can enjoy a robust ROI, or return on investment. You might also be surprised to learn that advertising is not the same as marketing.