Advertising on linear TV — which is what you think of when you think of traditional television, such as sitting down to watch your favorite show or some other type of programming on a television station at a set time, as opposed to streaming your content from the internet — is still very popular. Although it's true that many companies are now advertising on streaming services and websites, this does not mean that you should completely give up on the idea of using linear TV ads.
You're Already Seeing Success With Other Types of TV Ads
If you have been advertising your business on streaming services, then you might have noticed that you have generated a lot of interest in your company and its products and services. If this is the case, then you might be wondering if there is anything that you can do to continue to expand your reach. Of course, you can expand your existing marketing to cover more streaming services or to include more advertisements on the streaming services that you have been doing well with, but you might be ready to expand things even more. If this is the case, you might want to try your luck with linear TV ads. Although it will be quite a bit different from the streaming service advertising that you have been doing, you may find that it will be equally as successful and effective for your business.
You're Hoping to Target an Older Audience
Nowadays, a lot of younger people are focused on using streaming services when watching television, but this doesn't mean that linear TV isn't still popular. In fact, it's still very popular among many older people. If you are trying to market products to a younger audience, then you may want to look into other forms of advertising. If you are looking specifically to target an older audience, then you may find that linear TV advertising makes that possible. In fact, you can specifically target your demographic even further by working with a linear TV advertising company to pick and choose which channels, ad blocks, and more that you should choose. You might be surprised by just how targeted your linear TV advertising can be, which can be a really good thing if you think your products and services will be most popular among people of a certain age group, which is the case for many companies.